What is Neuroresistance

Neuroresistance is a practical application of neuroscience and modern psychology to everyday life tasks. We live in the world of constant distraction where we are bombarded with stimulus specially designed to make us spend our resources to somebody else’s goals (like buying stuff we don’t really need or doing things which doesn’t benefit us). But the very same knowledge neuromarketers use to condition us could be employed for our own good: to help us break free from habits promoted by consumer society and start a journey to a more meaningful and mindful life.


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